In some countries, in the days of shortages on good clothes at the sewing studios there has been no lack of customers. Actually, there were plenty of them. Nowadays, there is no lack in rather high-quality (but not the best quality/fit as bespoke tailoring guarantees) fashionable clothing in the shopping malls, as there is a huge selection for every taste and budget always available online and offline. Nevertheless, the flow of customers in the sewing workshops is not dried up. However, according to the tailors, in developing countries, now they have to basically repair and adjust the finished garment. Demand for tailoring is very small.
In the past, it was difficult to be fashionable (especially in such countries as Soviet Union) and to choose a nice dress by yourself. At those times, at a much slower pace, people had more time and desire to invest their time in creating something unique, very high quality, not expensive, and individual for themselves and they opted for bespoke tailoring (which was not considered a luxury by no means). These days, the industry (China, if to be more precise, in many cases) produces clothes that are not for people, but for the “masses”. Fast fashion with low quality, but that is looking bright and fashionable. This is the modern mass market. China is definitely the king in this one.
In the past, and even these days in the majority of developing countries imported clothes have been considered de-facto fashionable and much more appreciated that the local (for example in such countries in Soviet Union and then in the 90s). Sewing studios were almost the only available opportunity for Soviet citizens to fill up their wardrobe with decent quality clothes. It was not considered a luxury in 70s, 80s, or 90s. It was the only fashion there was for the masses, but the quality one. These days, in the countries of former Soviet Union, bespoke tailoring is something out of this world for 95% of people. With Chinese fast fashion, majority do not even consider bespoke tailoring as an option. It is extremely rare in those countries (accessible only for wealthy people, or for middle class for special occasions). I am taking as an example these countries from the former Soviet Union as they show an interesting example of how something that was not very much valued but was quality and personalized (bespoke tailoring) converted to fast the option of simple Chinese fashion that is now valued even more.
Today the situation is reversed: the clothing market is one of the most rewarding (again, the Chinese effort). The proposal is perhaps even greater than the demand. Markets and shopping centers are definitely for the masses. Bespoke tailoring is a luxury that only a few can opt for. The most popular services among current customers are the correction and repair of ready-made garments. Finished things often need to be adjusted – shortened / customized, and that’s the only thing masses currently consider after the purchases.
Choice of readymade garments just seems limitless. In fact, to find something that would suit all the parameters is very difficult. Sewing custom clothing has always been more expensive than buying ready-made at the store. In general, it is what stops the masses from choosing bespoke tailoring. It is simply too expensive for the majority.
Source of images: Google