The tradition of bespoke tailoring has been symbolized for two centuries by the Savile Row street in London. Faced with the predominance of ready-to-wear clothing, particularly from the 1960s, tailors installed in this street know how to perpetuate a tradition, despite a significant decline in economic activity for decades. In the early 2000s, in order to clarify the concept of tailor-made, tailors met within the Savile Row Bespoke Association and established a precise charter:
Pure bespoke, “an english and hyper-demanding variant of tailor-made clothing”, refers to a “unique piece entirely conceived according to your measurements, one notch above the custom-made”, defined by the taking of several tens of measures in order to ‘Offer’ a 100% manual production, a specific pattern for each customer, a minimum of 50 working hours, a choice of more than 2 000 fabrics and dozens of details of manufacture that sign an incomparable know-how”. This term refers more precisely to the implicit contract between the tailor and his client, which extends over several weeks or months with numerous successive fittings and the follow-up of the tailoring step by step. It is a personal relationship established between a tailor, unique, and the buyer.
Since the sewing has existed, the creation of clothes is carried out to the morphology of the customer. Historically, tailor-made products are an integral part of the clothing industry: local seamstresses perform customer requests, the relationship is directly with the manufacturer. This is also the case for tailors before they know-for some of them-an international reputation since the nineteenth century, such as Redfern. With the emergence of industrialization and the first sewing machines at the beginning of the twentieth century and then the very first beginnings of a form of ready-to-wear in the years 1920-1930, things changed: Dressmaker, established style, or brand take over at the expense of personal and local relationship. With relocation, manufacturing goes away, as does the responsibility of the customer to be involved in the design of a product that he has chosen since the very first stage, even though the latter does not yet exist.
Sources Google + Wikipedia