LONDON, 14 September 2017 – Pantone LLC, an X-Rite company and the global authority on colour and provider of professional colour standards for the design industries, today announced the PANTONE® Fashion Colour Trend Report Spring 2018 edition for London Fashion Week. Published for the fashion industry by the Pantone Color Institute, a trend forecasting and colour consultancy, the report features the top colours we can expect to see from fashion designers on the runway for the upcoming spring collections.
Celebrating exploration and experimentation, the PANTONE Fashion Colour Trend Report Spring 2018 edition for London, which features the top 12 colours for men’s and women’s fashion, underscores colour’s continued importance in driving fashion trends. Highlighting the consumer’s desire to mix, blend and create the unexpected, the palette showcases the unique nuances of colour expression for the London market. The report also includes four core classic shades. Transcending seasons and providing a foundation to any wardrobe, these core colours can be built upon in tonal stories or amplified with contrasting colours to create a new level of energy for the Spring 2018 season.
“Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognize the need to show more colour in their collections,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “We broadened the direction for Spring 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air.”
Along with this universally recognized freedom to use colour as a mode of expression, experts at the Pantone Color Institute note that fashion and the people who interact with it, no longer want to limit themselves by following traditional colour guidelines. Untypical spring shades that make for complex and original combinations expand the opportunity for self-expression and communicate the consumer desire to flout the rules and push the boundaries. The colour palette for Spring 2018 is a perfect reflection of this new sentiment.
About the Spring 2018 LFW Color Palette:
“Similar to New York Fashion Week trends, the Spring 2018 colour palette for London showcases an appreciation for the complexity and distinctiveness of colour as well as the appetite for expression through colour, which is something that evolves and can be played with,” said Eiseman. “Consumers are looking for more colour variety. This expanded palette speaks to spontaneous colour usage and embraces the lack of gender and seasonal borders we are seeing embraced within the London fashion industry.”
About Fashion Colour Trend Report
The colours featured in the semiannual PANTONE Fashion Colour Trend Report are selected from the PANTONE FASHION, HOME + INTERIORS Color System, the most widely used and recognized colour standards system for fashion, textile, home and interior design. The Pantone Color Institute issues the PANTONE Fashion Colour Trend Report for London, and the PANTONE Fashion Color Trend Report for New York as semi-annual colour trend forecasts for the upcoming season, highlighting the top colours you can expect to see at New York Fashion Week and London Fashion Week. The PANTONE Fashion Colour Trend Report serves as a colour reference throughout the season for fashion enthusiasts, reporters and retailers.
About The Pantone Color Institute™
The Pantone Color Institute™ is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.
Over 10 million designers and producers around the world employ Pantone products and services to communicate through color, and control consistency across various materials and finishes.
Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone standards, which includes digital and physical workflow tools and the quintessential Pantone color language; the Pantone Color Institute™, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home and accessories. More information is available at www.pantone.com.
(212) 352-4651 | Pantone@Kwittken.com