CARLSTADT, N.J., December 7, 2017 – Pantone, a wholly owned subsidiary of X-Rite, Incorporated, and provider of professional color language standards and digital solutions, today announced PANTONE 18-3838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.” Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, Vice President of the Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
Ultra Violet in Graphic Design and Packaging
As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out.
Ultra Violet in Food
Considered exotic and enticing, purple fruits, vegetables, and starches, such as acai, purple shaded cauliflower, yams, carrots, asparagus and cabbage are also known for their natural health benefits. These new “it” foods are naturally rich in nutrients and antioxidants, and also bring vibrancy and sophistication to the table.
Ultra Violet in Fashion
On the runway or the streets, Ultra Violet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of Ultra Violet, created by combining red and blue, Ultra Violet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, Ultra Violet suggests the complexities of natural gems, textures, and florals.
Ultra Violet in Beauty
Ultra Violet becomes spell-binding and steeped in spirituality in beauty to create expressive looks for all. The complex and deep nature of the color is well-suited for beauty looks created by combinations, blends, and ombres. A singular matte purple on the lips or nails makes a bold statement of non-conformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos. Purple shades in hair continue to elevate street styles as a symbol of creative expression. On the palette for every beauty medium, Ultra Violet complements and emboldens every other color, adding complexity and mystery.
Ultra Violet in Home Décor
In interiors, Ultra Violet can transform a room into one of extraordinary self-expression, or conversely its polish can tone down a room with subdued, modern pairings. Adding spice and brightness, Ultra Violet calls attention to a tufted couch, piece of art or accent wall. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness. In hospitality, we are seeing purples like Ultra Violet take center stage in interior spaces as large and small hotels harness color and design to entice travelers and stay relevant.
Saatchi Art x Pantone Color of Year 2018 Collection
As an expression of the imagination and creativity that Ultra Violet provokes, Pantone has partnered with Saatchi Art (saatchiart.com), the world’s leading online gallery for emerging art, to create a limited-edition collection of official Pantone Color of the Year 2018 prints. The collection, available for purchase beginning January 1, 2018, will include new works by international artists, working in painting, sculpture and printmaking, that embody the spirit of Ultra Violet. This collection will allow lovers of Pantone and art alike to experience Ultra Violet’s inspiration in their daily lives.
Adobe Stock x Pantone Color Of Year 2018
This year’s Pantone Color of the Year, Ultra Violet, offers a powerful tool to those who communicate visually – expressing the heart of the creative process, where originality, ingenuity, and imagination define the work. To celebrate and inspire the creative community, Pantone has partnered with Adobe Stock for a curated Color of the Year 2018 collection. With more than 100 million visual assets, Adobe Stock offers an amazing resource for visual inspiration and creative development.
Limited Edition Pantone Color of Year 2018 Guides
For the first time, Pantone will also release limited-edition collections of Pantone Color of the Year 2018 Formula Guides and Fashion, Home + Interiors Color Guides as collector’s items for designers, to enable them to more easily integrate Ultra Violet into their workflow, and drawing the connection between the inspiration that the Color of the Year offers to the color achievability and consistency that Pantone standards ensure. Guides will feature a specialized Color of the Year cover with information on Ultra Violet enclosed within the guide. Sold exclusively on Pantone.com, these guides are perfect gifts for designers who are already on the pulse of color trends, or for up-and-comers who want to deck out their desk with the sleekest tools.
Pricing: Pantone Color of the Year 2018 Formula Guide (Coated & Uncoated): SRP $165
Pricing: Pantone Color of the Year 2018 Fashion, Home + Interiors Color Guide: SRP $215
About the Pantone Color of the Year
The Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 19 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design. Past selections for Color of the Year include:
PANTONE 15-0343 Greenery (2017)
PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
PANTONE 18-1438 Marsala (2015)
PANTONE 18-3224 Radiant Orchid (2014)
PANTONE 17-5641 Emerald (2013)
PANTONE 17-1463 Tangerine Tango (2012)
PANTONE 18-2120 Honeysuckle (2011)
PANTONE 15-5519 Turquoise (2010)
PANTONE 14-0848 Mimosa (2009)
PANTONE 18-3943 Blue Iris (2008)
PANTONE 19-1557 Chili Pepper (2007)
PANTONE 13-1106 Sand Dollar (2006)
PANTONE 15-5217 Blue Turquoise (2005)
PANTONE 17-1456 Tigerlily (2004)
PANTONE 14-4811 Aqua Sky (2003)
PANTONE 19-1664 True Red (2002)
PANTONE 17-2031 Fuchsia Rose (2001)
PANTONE 15-4020 Cerulean (2000)
The color selected as our Pantone Color of the Year 2018 was taken from the Pantone Fashion, Home + Interiors Color System, the most widely used and recognized color standards system for fashion, textile, home, and interior design.
The Pantone Color Institute is the consulting arm within Pantone that forecasts global color trends, advises companies on color in brand identity and product development, and on color assurance programs.
Through seasonal trend forecasts, color psychology, and custom color consulting, the Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.
Over 10 million designers and producers around the world employ Pantone Products and Services to communicate through color, and control consistency across various materials and finishes. Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone Standards, which includes digital and physical workflow tools and the quintessential Pantone Color Language; the Pantone Color Institute, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home, and accessories. More information is available at www.pantone.com.
LONDON, 14 September 2017 – Pantone LLC, an X-Rite company and the global authority on colour and provider of professional colour standards for the design industries, today announced the PANTONE® Fashion Colour Trend Report Spring 2018 edition for London Fashion Week. Published for the fashion industry by the Pantone Color Institute, a trend forecasting and colour consultancy, the report features the top colours we can expect to see from fashion designers on the runway for the upcoming spring collections.
Celebrating exploration and experimentation, the PANTONE Fashion Colour Trend Report Spring 2018 edition for London, which features the top 12 colours for men’s and women’s fashion, underscores colour’s continued importance in driving fashion trends. Highlighting the consumer’s desire to mix, blend and create the unexpected, the palette showcases the unique nuances of colour expression for the London market. The report also includes four core classic shades. Transcending seasons and providing a foundation to any wardrobe, these core colours can be built upon in tonal stories or amplified with contrasting colours to create a new level of energy for the Spring 2018 season.
“Colour’s increased influence in fashion design is being felt around the world. Designers for both the US and UK markets recognize the need to show more colour in their collections,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “We broadened the direction for Spring 2018 to satisfy the growing consumer appetite for flexibility of expression through colour. Unique shades for the London runway convey themes of energy, sophistication and serenity. There are multi-dimensional and grounded hues, while others exude a vibrant breath of fresh air.”
Along with this universally recognized freedom to use colour as a mode of expression, experts at the Pantone Color Institute note that fashion and the people who interact with it, no longer want to limit themselves by following traditional colour guidelines. Untypical spring shades that make for complex and original combinations expand the opportunity for self-expression and communicate the consumer desire to flout the rules and push the boundaries. The colour palette for Spring 2018 is a perfect reflection of this new sentiment.
About the Spring 2018 LFW Color Palette:
“Similar to New York Fashion Week trends, the Spring 2018 colour palette for London showcases an appreciation for the complexity and distinctiveness of colour as well as the appetite for expression through colour, which is something that evolves and can be played with,” said Eiseman. “Consumers are looking for more colour variety. This expanded palette speaks to spontaneous colour usage and embraces the lack of gender and seasonal borders we are seeing embraced within the London fashion industry.”
About Fashion Colour Trend Report
The colours featured in the semiannual PANTONE Fashion Colour Trend Report are selected from the PANTONE FASHION, HOME + INTERIORS Color System, the most widely used and recognized colour standards system for fashion, textile, home and interior design. The Pantone Color Institute issues the PANTONE Fashion Colour Trend Report for London, and the PANTONE Fashion Color Trend Report for New York as semi-annual colour trend forecasts for the upcoming season, highlighting the top colours you can expect to see at New York Fashion Week and London Fashion Week. The PANTONE Fashion Colour Trend Report serves as a colour reference throughout the season for fashion enthusiasts, reporters and retailers.
About The Pantone Color Institute™
The Pantone Color Institute™ is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, enables color-critical decisions, from inspiration to realization, for brands and manufacturers.
Over 10 million designers and producers around the world employ Pantone products and services to communicate through color, and control consistency across various materials and finishes.
Pantone offers designers, brands and consumers, products and services through three unique business divisions: Pantone standards, which includes digital and physical workflow tools and the quintessential Pantone color language; the Pantone Color Institute™, which provides trend, brand identity, and color assurance consulting services; and Pantone Lifestyle, the consumer products division that brings color and design together across apparel, home and accessories. More information is available at www.pantone.com.
From sweet smelling peach and energizing coral to vibrant tangerine, spicy ginger and earthy terra cotta the meaning of orange is inexorably linked to the sensations of radiant energy, heat and the glowing presence of the setting sun. Taking its heat from two radiant sources, red and yellow, orange is perceived as the hottest of all shades. No matter where or how it is used, even a small touch of vitamin-enriched orange adds liveliness to any color palette.
One of the orange shades in the 210 new color additions to our PANTONE FASHION, HOME + INTERIORS color palette is PANTONE 17-1450 Summer Fig, a lush and juicy orange shade whose slight brown undertone conveys an exotic touch. Suggestive of sweetness and vitality the persuasive and flavorful Summer Fig blazes with intensity.
We typically think of wonderfully theatrical and sociable orange as linked to heat and warmth, however there is also the inevitable association of orange to the time of harvest and falling leaves which we associate with earthy warmth as well as the lighter and less intense apricot and peach tones whose message is one of soft warmth. These less vibrant orange tones contain the same life force as their brighter orange counterparts, but because of their more modest appearance are perceived by some to be less overwhelming and more inviting. A highly suggestive color when it comes to food, orange in all of its tints and tones, is a known appetite stimulant, exerting a measurable effect on the autonomic nervous system.
With the demand for orange continuing to grow, we expanded our range of oranges. In the 210 new additions to our PANTONE FASHION, HOME + INTERIORS palette we have added many different variations of this versatile and convivial shade including hot and radiant orange tones such as Dragon Fire and Exotic Orange, an assortment of spicy shades with greater color depth including Aura Orange and Chili Oil, more toned down hues suffused with brown with names like Honey Ginger and Spice Route, a greater variety of golden oranges, i.e. Mango Mojito and Autumn Blaze and some more coral influenced hues like Blooming Dahlia and Peach Echo.
A Mixture of Vitality, Relaxation and the Great Outdoors
From colors that are bright and vivid to those that convey a sense of earthiness, our top 10 colors for spring 2017 are reminiscent of the hues that surround us in nature. In conjunction with New York Fashion Week, the PANTONE Fashion Color Report provides a comprehensive overview of fashion designers’ use of color in their spring 2017 collections. Featuring the top 10 shades seen on the runway, the PANTONE Fashion Color Report is your essential color guide to the season.
“One of the things that we saw this year, was a renewed sense of imagination in which color was appearing in context that was different than the traditional,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Color Report evokes a spectrum of emotion and feeling. From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.”
The top colors for Spring 2017 fashion are:
PANTONE 17-4123 Niagara
Comfortable and dependable, Niagara leads the PANTONE Fashion Color Report as the most prevalent color for spring 2017. Niagara is a classic denim-like blue that speaks to our desire for ease and relaxation.
PANTONE 13-0755 Primrose Yellow
By contrast, Primrose Yellow sparkles with heat and vitality. Inviting us into its instant warmth, this joyful yellow shade takes us to a destination marked by enthusiasm, good cheer and sunny days.
PANTONE 19-4045 Lapis Blue
Conveying even more energy is Lapis Blue. Strong and confident, this intense blue shade is imbued with an inner radiance.
PANTONE 17-1462 Flame
A red-based orange, Flame, is gregarious and fun loving. Flamboyant and vivacious, this wonderfully theatrical shade adds fiery heat to the spring 2017 palette.
PANTONE 14-4620 Island Paradise
Island Paradise is a refreshing aqua that calls to mind a change of scenery. A cool blue green shade that speaks to our dream of the great escape, Island Paradise is emblematic of tropical settings and our desire to unwind.
PANTONE 13-1404 Pale Dogwood
Continuing the tranquil mood, Pale Dogwood is a quiet and peaceful pink shade that engenders an aura of innocence and purity. The unobtrusive Pale Dogwood is a subtle pink whose soft touch infuses a healthy glow.
PANTONE 15-0343 Greenery
Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent. Illustrative of flourishing foliage, the fertile attributes of Greenery signals one to take a deep breath, oxygenate and reinvigorate.
PANTONE 17-2034 Pink Yarrow
Tropical and festive, Pink Yarrow is a whimsical, unignorable hue that tempts and tantalizes. Bold, attention getting and tempestuous, the lively Pink Yarrow is a captivating and stimulating color that lifts spirits and gets the adrenaline going.
PANTONE 18-0107 Kale
Evocative of the great outdoors and a healthy lifestyle, Kale is another foliage-based green that conjures up our desire to connect to nature, similar to the more vivacious Greenery. And, just as we see in nature, this lush and fertile natural green shade provides the perfect complementary background to the more vibrant tones in the palette.
PANTONE 14-1315 Hazelnut
Rounding out the spring 2017 colors is Hazelnut, a key neutral for spring. This shade brings to mind a natural earthiness. Unpretentious and with an inherent warmth, Hazelnut is a transitional color that effortlessly connects the seasons.
“Led by a vivid Flame Scarlet, the color palette for Autumn/Winter 2017/2018 is comprised of strong classics colors complemented by a few unpredictable shades for the autumn and winter seasons,” noted Eiseman. “Unexpected combinations such as Royal Lilac and Otter Brown or Lemon Curry with Bluebell are eye-arresting and create an unusual color dichotomy.”
PANTONE 18-1662 Flame Scarlet
A vivid, powerful red, this strong shade leads the way in for Fall in London.
PANTONE 12-2904 Primrose Pink
An embracing and gentle pale pink shade.
PANTONE 16-1331 Toast
Toast brings a comforting, warmhearted presence to the autumn winter season.
PANTONE 14-4121 Bluebell
This tranquil blue reflects connection and a soothing sense of peace.
PANTONE 18-3531 Royal Lilac
An enchanting purple, Royal Lilac provides a theatrical linkage to the other colors in the palette.
PANTONE 18-1018 Otter
A country color that comes to the city, Otter adds an earthy grounding and a sense of rootedness.
PANTONE 19-4029 Navy Peony
Just as we saw in New York, the dependable and anchoring Navy Peony is a mainstay for the season. Solid and stable, the hue takes some of the load off of black as a go-to neutral.
PANTONE 16-1338 Copper Tan
Copper Tan, a burnished shade known for its welcoming warmth.
PANTONE 15-0751 Lemon Curry
Exotic and spicy, Lemon Curry adds a touch of piquancy to the seasonal color story.
PANTONE 16-0639 Golden Olive
A staunch yet stately green Golden Olive provides sturdiness.
Every season the team at the Pantone Color Institute evaluates the colors shown by fashion designers in their collections at New York Fashion Week. This information is then used to create The PANTONE Fashion Color Report where we highlight the top 10 colors for men’s and women’s fashion for the upcoming season. For the first time ever we have added London Fashion Week to our seasonal color reportage.
“There is a commonality between the colors we are seeing on the runway in New York and London.” says Leatrice Eiseman, Executive Director of the Pantone Color Institute. “However, individuality is evident and we are seeing a distinct difference between the shows in the two cities in the way these same colors are being combined.”
Color Palette for New York
“Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for Fall 2017 leans more to warmth, “ says Eiseman. “While comforting, enveloping colors and ease are crucial to the seasonal feeling, standout shades include a pale pink Ballet Slipper, a refreshing Golden Lime, and a bright Marina blue. These hues add a striking touch when paired with the classic autumnal shades of Navy Peony, Neutral Gray, Butterrum and Tawny Port.”
PANTONE 17-1558 Grenadine
A powerful, evocative, dynamic red, Grenadine is a confident and self-assured attention-getter.
PANTONE 19-1725 Tawny Port
Taking the Red family to new depths, Tawny Port is elegant, sophisticated, and tasteful.
PANTONE 13-2808 Ballet Slipper
Descended from the Red family but with a softer touch, Ballet Slipper is always flattering and reminiscent of the rosy glow of health.
PANTONE 16-1341 Butterum
This snug, warming, and toasty shade is evocative of drinking a glass of Butterrum by a roaring fire on a cool autumn evening.
PANTONE 19-4029 Navy Peony
A mainstay for the season for both palettes, Navy Peony is a dependable and an anchoring shade. Solid and stable, the hue takes some of the load off of black as a go-to neutral.
PANTONE 17-4402 Neutral Gray
The standard bearer of all neutrals, Neutral Gray shares the anchoring role with Navy Peony in this palette. It can be used as an accent or a head-to-toe statement shade.
PANTONE 19-4524 Shaded Spruce
This is a green you might see in the forest – sheltering and protective as evergreen trees.
PANTONE 16-0543 Golden Lime
Earthy tones with a twist, the golden undertones of Golden Lime makes this yellow-green shade a refreshing complement to fall classics.
PANTONE 17-4041 Marina
Cool with an enhanced vitality, Marina is the only truly cool color in the fall palette that brings with it freshness and brightness.
PANTONE 17-1145 Autumn Maple
A quintessential autumn color, Autumn Maple is tawny and russet, introducing warmth into the palette.